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    Baozun Inc (BZUN)

    Official site

    CONSUMER CYCLICAL • INTERNET RETAIL • NASDAQ

    $3.67
    +0.32 (+9.55%)

    Market Cap: $194.45M

    Last updated: Oct 16, 2026 at 5:00 PM ET

    Earnings

    Performance (10Y)

    Beat Rate
    49%(18/37)
    Avg Surprise
    -350.96%

    Upcoming Estimates

    Period ending Sep 30, 2026
    EPS Consensus$N/A
    Revenue Consensus
    $2.3B
    Range$2.3B - $2.3B
    1 analysts
    PeriodReportedEst.SurpriseB/MYoY
    Sep 26EST
    		-N/A---
    Jun 26
    Reported Aug 27
    		$0.05N/AN/ABeat+116.1%
    Mar 26
    Reported May 20
    		$-0.02N/AN/ABeat+87.7%
    Dec 25
    Reported Mar 25
    		$-0.09N/A-105.13%Miss-30900.0%
    Sep 25
    Reported Nov 25
    		$-0.26$0.17-253.29%Miss-26.0%
    Jun 25
    Reported Aug 28
    		$-0.31N/A-123.13%Miss-416.7%
    Mar 25
    Reported May 21
    		$-0.15N/A+90.96%Beat+40.0%
    Dec 24
    Reported Mar 20
    		$0.00N/A-99.97%Miss-99.9%
    Sep 24
    Reported Nov 21
    		$-0.21N/A-144.96%Miss+83.8%
    Jun 24
    Reported Aug 28
    		$-0.06N/A-133.33%Miss+14.3%
    Mar 24
    Reported May 28
    		$-0.25$-0.40+37.50%Beat-13.6%
    Dec 23
    Reported Mar 21
    		$0.48N/A-57.14%Miss-79.4%
    Sep 23
    Reported Nov 22
    		$-1.28$-1.89+32.28%Beat-481.8%
    Jun 23
    Reported Aug 28
    		$-0.07N/A+70.83%Beat-450.0%
    Mar 23
    Reported May 25
    		$-0.22$-0.16-37.50%Miss-1200.0%
    Dec 22
    Reported Mar 22
    		$2.33$2.70-13.70%Miss+109.9%
    Sep 22
    Reported Nov 29
    		$-0.22N/A-140.00%Miss+81.8%
    Jun 22
    Reported Aug 23
    		$0.02N/A-96.43%Miss-99.0%
    Mar 22
    Reported May 26
    		$0.02N/A-96.97%Miss-97.6%
    Dec 21
    Reported Mar 10
    		$1.11$0.86+29.07%Beat-69.0%
    Sep 21
    Reported Nov 30
    		$-1.21$0.01-12200.00%Miss-179.6%
    Jun 21
    Reported Aug 19
    		$2.01$2.26-11.06%Miss-17.3%
    Mar 21
    Reported May 18
    		$0.82$0.62+32.26%Beat+86.4%
    Dec 20
    Reported Mar 4
    		$3.58$3.60-0.56%Miss+32.1%
    Sep 20
    Reported Nov 23
    		$1.52$1.32+15.15%Beat+53.5%
    Jun 20
    Reported Aug 21
    		$2.43$1.69+43.79%Beat+72.3%
    Mar 20
    Reported Jun 2
    		$0.44$0.21+109.52%Beat-50.6%
    Dec 19
    Reported Mar 18
    		$2.71$3.19-15.05%Miss-21.7%
    Sep 19
    Reported Nov 21
    		$0.99$1.00-1.00%Miss+15.1%
    Jun 19
    Reported Aug 21
    		$1.41$1.37+2.92%Beat+46.9%
    Mar 19
    Reported May 29
    		$0.89$0.86+3.49%Beat+64.8%
    Dec 18
    Reported Mar 6
    		$3.46$4.03-14.14%Miss+27.2%
    Sep 18
    Reported Nov 21
    		$0.86$0.82+4.88%Beat+45.8%
    Jun 18
    Reported Aug 14
    		$0.96$0.74+29.73%Beat+31.5%
    Mar 18
    Reported May 17
    		$0.54$0.50+8.00%Beat+8.0%
    Dec 17
    Reported Mar 6
    		$2.72$1.96+38.78%Beat+145.0%
    Sep 17
    Reported Nov 21
    		$0.59$0.56+5.36%Beat-
    Jun 17
    Reported Aug 21
    		$0.73$0.69+5.80%Beat-
    Mar 17
    Reported May 16
    		$0.50$0.49+2.04%Beat-
    Dec 16
    Reported Feb 21
    		$1.11$1.16-4.31%Miss-

    Key Metrics

    Valuation
    P/E Ratio-11.42EV/EBITDAN/A
    Price/FCFN/AFCF YieldN/A
    Profitability
    Profit Margin-1.30%Operating Margin2.31%
    ROE-1.16%ROIC-1.02%
    Financial Health
    Debt/Equity0.58xInterest Coverage-1.58x
    Current Ratio1.90xQuick Ratio1.59x
    Trading Statistics
    Beta0.39Avg Volume305.81K
    52-Week High$3.8252-Week Low$2.07

    Technical Indicators Dashboard

    Moving Averages

    SMA 10$3.39
    SMA 20$3.19
    SMA 50$2.97
    SMA 200$2.74
    EMA 10$3.38
    EMA 20$3.24
    EMA 50$3.04
    EMA 200$2.85

    MACD

    Line: 0.17Signal: 0.13Hist: 0.03

    ADX

    ADX: 39.4+DI: 32.8-DI: 9.6

    Aroon & PSAR

    Aroon Up100.0
    Aroon Down12.0
    PSAR$3.23

    Bollinger Bands

    Upper Band$3.66
    Lower Band$2.72
    %B Position2961%(Upper)
    Band Width1.01

    RSI (14-Day)

    Neutral
    69.0

    Momentum Oscillators

    Stoch %K82.6
    Stoch %D77.0
    Williams %R-3.6
    ROC (10d)19.5%
    Momentum0.60
    CCI (20d)131.9
    MFI (14d)81.9

    Volatility Measures

    ATR (14d)$0.18(5.0%)
    StdDev (20d)0.24
    Hist Vol58.8%(High)

    Volume Flow

    VWAP$3.57
    OBV7.1M
    AD Line-7.1M
    CMF (20d)0.279

    Volume Metrics

    Avg Vol (20d)321.1K
    Vol Ratio2.6x(High)
    VWMA (20d)$3.28

    Pivot Points

    R3$3.64
    R2$3.57
    R1$3.46
    Pivot Point$3.39
    S1$3.28
    S2$3.21
    S3$3.10

    Advanced Oscillators

    TSI31.34
    Ultimate Osc60.5
    KST181.45

    Financial Data

    QuarterJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024Jun 2024Mar 2024Dec 2023Sep 2023
    Total Revenue$2.74B$2.38B$3.17B$2.16B$2.55B$2.06B$2.99B$2.06B$2.39B$1.98B$2.78B$1.82B
    Cost of Revenue$687.72M$1.21B$1.47B$1.03B$1.32B$1.07B$1.54B$1.08B$1.28B$1.03B$1.51B$1.00B
    Gross Profit$2.05B$1.17B$1.70B$1.13B$1.24B$992.66M$1.45B$974.53M$1.11B$946.27M$1.27B$819.49M
    Operating Expenses$2.00B$1.17B$1.51B$1.15B$1.24B$1.08B$2.91B$1.09B$1.13B$1.00B$1.23B$955.20M
    R&D$113.84M$124.05M$115.31M$0$0$0$0$0$129.79M$133.19M$140.79M$120.38M
    SG&A$175.06M$164.21M$187.90M$168.86M$224.38M$170.49M$1.23B$176.61M$171.64M$179.09M$228.70M$214.49M
    Operating Income$44.15M$250,000$193.94M$-25,617,000$-9,378,000$-83,990,000$80.14M$-114,482,000$-18,773,000$-54,780,000$6.40M$-135,712,000
    Interest Income$13.19M$16.72M$23.03M$13.28M$10.89M$11.36M$18.30M$14.59M$16.70M$19.17M$19.51M$24.47M
    Interest Expense$8.93M$8.89M$10.46M$9.81M$11.78M$12.53M$9.62M$8.73M$10.44M$10.21M$9.44M$11.19M
    Income Before Tax$69.29M$7.74M$-22,172,000$-81,726,000$-7,095,000$-78,680,000$94.53M$-111,824,000$-18,226,000$-58,190,000$6.23M$-131,514,000
    Income Tax Expense$25.62M$9.50M$-10,028,000$12.99M$13.36M$-6,412,000$0$-18,569,000$3.76M$7.10M$5.95M$-1,946,000
    Net Income$16.97M$-7,459,000$-37,957,000$-107,105,000$-33,958,000$-63,080,000$129,000$-88,070,000$-30,620,000$-66,637,000$-48,414,000$-126,433,000
    EBITDA$51.02M$15.92M$-10,440,707$-66,217,661$1.47M$-57,773,316N/AN/A$6.73MN/A$15.67M$-112,370,308
    EBIT$44.15M$-15,202,491$-17,994,000$-74,023,000$381,699$-65,648,000N/A$-101,159,000$-4,174,000$-52,811,000$-46,981,500$-120,324,000
    * Some calculated fields are derived from available data when not provided by source

    Related GNG Research

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    News

    Form 4 Baozun Inc.: Wenbin Qiu (Director, CEO) For: 14 October

    This article reports a Form 4 filing for Baozun Inc., indicating that Wenbin Qiu, who serves as a Director and CEO, had a transaction on October 14. The information is presented by Investing.com...

    Investing.com Nigeria•10/16/26•Neutral

    Five buyback dates at Baozun (NASDAQ: BZUN) accompany a 13.5 million treasury-share balance.

    Baozun Inc. (NASDAQ: BZUN) has reported multiple share repurchases between October 9 and October 15, 2026, buying back a total of 174,651 WVR ordinary shares for an aggregate price of USD 196,756.57. These repurchases...

    Stock Titan•10/16/26•Somewhat-Bullish

    Baozun Inc. (BZUN) Stock Price, News, Quote & History

    This Yahoo Finance page provides a comprehensive overview of Baozun Inc. (BZUN), including its current stock price, recent news, historical data...

    Yahoo! Finance Canada•10/15/26•Somewhat-Bullish

    Baozun (NASDAQ:BZUN) CEO Purchases 6,000 Shares of Company Stock

    Baozun Inc. CEO Wenbin Qiu recently purchased 6,000 shares of the company's stock for $20,040, increasing his direct ownership to over 1.67 million shares. This is part of several recent insider purchases by the CEO....

    MarketBeat•10/14/26•Bullish

    Baozun (NASDAQ:BZUN) Stock: Insider Wenbin Qiu Buys 5,800 Shares

    Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu recently acquired 5,800 shares of the company's stock for $20,126, increasing his total stake to 1,678,572 shares. This purchase follows several other insider buys by Qiu...

    MarketBeat•10/14/26•Neutral

    BZUN Valuation and Fair Value

    P/E
    -11.4x
    Forward P/E
    16.4x
    PEG
    0.1x
    P/B
    0.4x
    See GNG's fair value

    BZUN Profitability: Margins, ROIC and FCF

    Gross margin
    58.0%
    Operating margin
    2.3%
    Net margin
    -1.3%
    ROIC
    -1.0%
    ROE
    -1.2%
    FCF margin
    35.7%

    BZUN Competitors

    CompanyTicker
    RCI Hospitality Holdings IncRICK
    ChargePoint Holdings IncCHPT
    Motorcar Parts of America IncMPAA
    RideNow Group, Inc.RDNW
    Lifetime Brands IncLCUT
    1-800 FLOWERS.COM IncFLWS
    Superior Uniform Group IncSGC
    Red Robin Gourmet Burgers IncRRGB

    Sector: Consumer Cyclical

    BZUN Analyst Ratings

    Consensus
    Buy
    Analysts
    7
    Strong Buy
    1
    Buy
    5
    Hold
    1
    Sell
    0
    Strong Sell
    0

    BZUN Bull Case vs Bear Case

    Bull case

    • BZUN converts 35.7% of revenue into free cash flow.
    • 85.7% of BZUN's analyst ratings are Buy or Strong Buy.

    Bear case

    • BZUN has a -1.3% net profit margin.
    • BZUN beat EPS estimates in 25.0% of its last 8 reported quarters.

    BZUN Earnings: Beat Rate and Next Report

    Beat rate
    2 of 8 quarters (25.0%)
    Average surprise
    -91.4%

    Frequently Asked Questions About BZUN

    Does BZUN pay dividends?

    Baozun Inc (BZUN) does not currently pay a regular dividend.

    What is BZUN's market cap?

    Baozun Inc (BZUN) has a market capitalization of $194.45M with a current stock price of $3.67.

    Related stocks

    Sector: Consumer Cyclical

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