B

    Baozun Inc (BZUN)

    Official site

    CONSUMER CYCLICAL • INTERNET RETAIL • NASDAQ

    $2.84
    -0.18 (-5.96%)

    Market Cap: $175.59M

    Last updated: Sep 01, 2026 at 10:00 AM ET

    Earnings

    Performance (10Y)

    Beat Rate
    47%(18/38)
    Avg Surprise
    -342.34%
    PeriodReportedEst.SurpriseB/MYoY
    Jun 26
    		$0.05N/AN/ABeat+116.1%
    Mar 26
    		$-0.02N/AN/ABeat+87.7%
    Dec 25
    		$-0.09N/A-105.13%Miss-30900.0%
    Sep 25
    		$-0.26$0.17-253.29%Miss-26.0%
    Jun 25
    		$-0.31N/A-123.13%Miss-416.7%
    Mar 25
    		$-0.15N/A+90.96%Beat+40.0%
    Dec 24
    		$0.00N/A-99.97%Miss-99.9%
    Sep 24
    		$-0.21N/A-144.96%Miss+83.8%
    Jun 24
    		$-0.06N/A-133.33%Miss+14.3%
    Mar 24
    		$-0.25$-0.40+37.50%Beat-13.6%
    Dec 23
    		$0.48N/A-57.14%Miss-79.4%
    Sep 23
    		$-1.28$-1.89+32.28%Beat-481.8%
    Jun 23
    		$-0.07N/A+70.83%Beat-450.0%
    Mar 23
    		$-0.22$-0.16-37.50%Miss-1200.0%
    Dec 22
    		$2.33$2.70-13.70%Miss+109.9%
    Sep 22
    		$-0.22N/A-140.00%Miss+81.8%
    Jun 22
    		$0.02N/A-96.43%Miss-99.0%
    Mar 22
    		$0.02N/A-96.97%Miss-97.6%
    Dec 21
    		$1.11$0.86+29.07%Beat-69.0%
    Sep 21
    		$-1.21$0.01-12200.00%Miss-179.6%
    Jun 21
    		$2.01$2.26-11.06%Miss-17.3%
    Mar 21
    		$0.82$0.62+32.26%Beat+86.4%
    Dec 20
    		$3.58$3.60-0.56%Miss+32.1%
    Sep 20
    		$1.52$1.32+15.15%Beat+53.5%
    Jun 20
    		$2.43$1.69+43.79%Beat+72.3%
    Mar 20
    		$0.44$0.21+109.52%Beat-50.6%
    Dec 19
    		$2.71$3.19-15.05%Miss-21.7%
    Sep 19
    		$0.99$1.00-1.00%Miss+15.1%
    Jun 19
    		$1.41$1.37+2.92%Beat+46.9%
    Mar 19
    		$0.89$0.86+3.49%Beat+64.8%
    Dec 18
    		$3.46$4.03-14.14%Miss+27.2%
    Sep 18
    		$0.86$0.82+4.88%Beat+45.8%
    Jun 18
    		$0.96$0.74+29.73%Beat+31.5%
    Mar 18
    		$0.54$0.50+8.00%Beat+8.0%
    Dec 17
    		$2.72$1.96+38.78%Beat+145.0%
    Sep 17
    		$0.59$0.56+5.36%Beat+63.9%
    Jun 17
    		$0.73$0.69+5.80%Beat-
    Mar 17
    		$0.50$0.49+2.04%Beat-
    Dec 16
    		$1.11$1.16-4.31%Miss-
    Sep 16
    		$0.36$0.47-23.40%Miss-

    Key Metrics

    Valuation
    P/E Ratio-8.83EV/EBITDA9.75x
    Price/FCFN/AFCF YieldN/A
    Profitability
    Profit Margin-1.82%Operating Margin0.01%
    ROE-2.31%ROIC-1.14%
    Financial Health
    Debt/Equity0.47xInterest Coverage-1.64x
    Current Ratio1.90xQuick Ratio1.59x
    Trading Statistics
    Beta0.51Avg Volume180.77K
    52-Week High$4.8852-Week Low$2.07

    Technical Indicators Dashboard

    Moving Averages

    SMA 10$2.85
    SMA 20$2.88
    SMA 50$2.80
    SMA 200$2.71
    EMA 10$2.88
    EMA 20$2.86
    EMA 50$2.81
    EMA 200$2.80

    MACD

    Line: 0.03Signal: 0.02Hist: 0.00

    ADX

    ADX: 24.6+DI: 31.8-DI: 20.0

    Aroon & PSAR

    Aroon Up96.0
    Aroon DownN/A
    PSAR$2.75

    Bollinger Bands

    Upper Band$3.05
    Lower Band$2.71
    %B Position1182%(Upper)
    Band Width0.39

    RSI (14-Day)

    Neutral
    49.6

    Momentum Oscillators

    Stoch %K48.2
    Stoch %D49.2
    Williams %R-79.6
    ROC (10d)2.2%
    Momentum0.06
    CCI (20d)10.4
    MFI (14d)63.7

    Volatility Measures

    ATR (14d)$0.15(5.2%)
    StdDev (20d)0.09
    Hist Vol42.7%(High)

    Volume Flow

    VWAP$2.90
    OBV-18.9K
    AD Line-9.0M
    CMF (20d)-0.293

    Volume Metrics

    Avg Vol (20d)181.3K
    Vol Ratio1.1x
    VWMA (20d)$2.91

    Pivot Points

    R3$3.50
    R2$3.40
    R1$3.21
    Pivot Point$3.12
    S1$2.92
    S2$2.83
    S3$2.64

    Advanced Oscillators

    TSI6.41
    Ultimate Osc32.1
    KST20.41

    Financial Data

    QuarterJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024Jun 2024Mar 2024Dec 2023Sep 2023
    Total Revenue$2.74B$2.38B$3.17B$2.16B$2.55B$2.06B$2.99B$2.06B$2.39B$1.98B$2.78B$1.82B
    Cost of Revenue$687.72M$1.21B$1.47B$1.03B$1.32B$1.07B$1.54B$1.08B$1.28B$1.03B$1.51B$1.00B
    Gross Profit$2.05B$1.17B$1.70B$1.13B$1.24B$992.66M$1.45B$974.53M$1.11B$946.27M$1.27B$819.49M
    Operating Expenses$2.00B$1.17B$1.51B$1.15B$1.24B$1.08B$2.91B$1.09B$1.13B$1.00B$1.23B$955.20M
    R&D$113.84M$124.05M$115.31M$0$0$0$0$0$129.79M$133.19M$140.79M$120.38M
    SG&A$0$164.21M$187.90M$168.86M$224.38M$170.49M$1.23B$176.61M$171.64M$179.09M$228.70M$214.49M
    Operating Income$44.15M$250,000$193.94M$-25,617,000$-9,378,000$-83,990,000$80.14M$-114,482,000$-18,773,000$-54,780,000$6.40M$-135,712,000
    Interest Income$0$16.72M$23.03M$13.28M$10.89M$11.36M$18.30M$14.59M$16.70M$19.17M$19.51M$24.47M
    Interest Expense$8.93M$8.89M$10.46M$9.81M$11.78M$12.53M$9.62M$8.73M$10.44M$10.21M$9.44M$11.19M
    Income Before Tax$69.29M$7.74M$-22,172,000$-81,726,000$-7,095,000$-78,680,000$94.53M$-111,824,000$-18,226,000$-58,190,000$6.23M$-131,514,000
    Income Tax Expense$25.62M$9.50M$-10,028,000$12.99M$13.36M$-6,412,000$0$-18,569,000$3.76M$7.10M$5.95M$-1,946,000
    Net Income$16.97M$-7,459,000$-37,957,000$-107,105,000$-33,958,000$-63,080,000$129,000$-88,070,000$-30,620,000$-66,637,000$-48,414,000$-126,433,000
    EBITDA$50.99M$15.92M$-17,994,000$-74,023,000$1.47M$-65,648,000N/A$-51,831,500$44.42M$7.87M$15.67M$-86,832,750
    EBIT$44.15M$-15,202,491$-19,057,964$-75,110,246$381,699$-66,733,789N/A$-114,482,000$-18,773,000$-54,780,000$-46,981,500$-135,712,000
    * Some calculated fields are derived from available data when not provided by source

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    News

    Baozun (BZUN) Expected to Release Earnings on Thursday

    Baozun (BZUN) is projected to release its Q2 2026 earnings before market open on Thursday, August 27th, with analysts anticipating earnings of $1.68 per share and revenue around $411.1 million. The stock recently traded up 3.3% at $2.82, valuing the company at $163.9 million, despite a "Reduce" consensus rating from analysts. Insider purchases totaling 225,000 shares have occurred in the last three months, and insiders collectively own 59.2% of the company.

    MarketBeat•8/20/26•
    Neutral

    Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

    Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) will release its unaudited financial results for the second quarter and six months ended June 30, 2026, on Thursday, August 27, 2026, before the U.S. markets open. The company will host a conference call on the same day at 7:30 a.m. Eastern Time to discuss the earnings. Dial-in details for the conference call and a webcast link on Baozun’s investor relations website are provided for interested parties.

    Macau Business•8/14/26•
    Neutral

    Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

    Baozun Inc. announced it will release its unaudited financial results for the second quarter and six months ended June 30, 2026, on Thursday, August 27, 2026, before the U.S. markets open. The company will host a conference call on the same day at 7:30 a.m. Eastern Time to discuss the earnings. Details for the conference call and a live webcast are available for investors and media.

    TradingView•8/13/26•
    Neutral

    Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

    Baozun Inc. announced it will release its unaudited financial results for the second quarter and six months ended June 30, 2026, on Thursday, August 27, 2026, before U.S. markets open. The company will also host a conference call on the same day at 7:30 a.m. Eastern Time to discuss the earnings. Details for the conference call, including dial-in numbers and a webcast link, were provided.

    Yahoo Finance•8/13/26•
    Neutral

    Baozun to release Q2 2026 financial results on August 27 with an earnings call scheduled.

    Baozun Inc., a Chinese e-commerce solutions provider, announced it will release its unaudited financial results for Q2 and the first half of 2026 on August 27, before U.S. market open. The company will also hold a conference call at 7:30 a.m. Eastern Time to discuss these earnings. Baozun's business focuses on e-commerce, brand management, and international services, aiming for sustainable growth through technology.

    Pluang•8/13/26•
    Neutral

    Frequently Asked Questions About BZUN

    Does BZUN pay dividends?
    Baozun Inc (BZUN) does not currently pay a regular dividend.
    What is BZUN's market cap?
    Baozun Inc (BZUN) has a market capitalization of $175.59M with a current stock price of $2.84.

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