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    Harley-Davidson Inc (HOG)

    Official site

    CONSUMER CYCLICAL • RECREATIONAL VEHICLES • NYSE

    $27.58
    +0.62 (+2.30%)

    Market Cap: $2.78B

    Last updated: Oct 16, 2026 at 5:00 PM ET

    Earnings

    Performance (10Y)

    Beat Rate
    69%(27/39)
    Avg Surprise
    +19.16%
    Streak
    1 Q

    Upcoming Estimates

    Period ending Sep 30, 2026
    EPS Consensus$0.47
    Range$0.21 - $0.77
    13 analysts
    EPS RevisionsNo revisions (7d)
    2
    1
    30d
    EPS Estimate DriftChange to current
    90d ago$0.48-2.1%
    60d ago$0.45+3.7%
    30d ago$0.46+1.4%
    7d ago$0.46+1.4%
    Current$0.47
    Revenue Consensus
    $1.1B
    Range$982M - $1.1B
    11 analysts
    Period ending Dec 31, 2026
    EPS Consensus$-0.67
    Range$-0.94 - $-0.47
    14 analysts
    Revenue Consensus
    $549M
    Range$451M - $626M
    11 analysts
    PeriodReportedEst.SurpriseB/MYoY
    Dec 26EST
    		-$-0.67---
    Sep 26EST
    		-$0.47---
    Jun 26
    Reported Jul 23
    		$0.75$0.62+20.97%Beat-14.8%
    Mar 26
    Reported May 5
    		$0.22$0.23-4.35%Miss-79.4%
    Dec 25
    Reported Feb 10
    		$-2.44$-1.06-130.19%Miss-162.4%
    Sep 25
    Reported Nov 4
    		$3.10$1.64+89.02%Beat+240.7%
    Jun 25
    Reported Jul 30
    		$0.88$0.93-5.38%Miss-46.0%
    Mar 25
    Reported May 1
    		$1.07$0.77+38.96%Beat-37.8%
    Dec 24
    Reported Feb 5
    		$-0.93$-0.65-43.08%Miss-616.7%
    Sep 24
    Reported Oct 24
    		$0.91$0.81+12.35%Beat-34.1%
    Jun 24
    Reported Jul 25
    		$1.63$1.38+18.12%Beat+33.6%
    Mar 24
    Reported Apr 25
    		$1.72$1.54+11.69%Beat-15.7%
    Dec 23
    Reported Feb 8
    		$0.18$0.03+500.00%Beat-35.7%
    Sep 23
    Reported Oct 26
    		$1.38$1.37+0.73%Beat-22.5%
    Jun 23
    Reported Jul 27
    		$1.22$1.29-5.43%Miss-16.4%
    Mar 23
    Reported Apr 27
    		$2.04$1.40+45.71%Beat+40.7%
    Dec 22
    Reported Feb 2
    		$0.28$0.05+460.00%Beat+86.7%
    Sep 22
    Reported Oct 26
    		$1.78$1.39+28.06%Beat+50.8%
    Jun 22
    Reported Jul 28
    		$1.46$1.07+36.45%Beat+3.5%
    Mar 22
    Reported Apr 27
    		$1.45$1.47-1.36%Miss-13.7%
    Dec 21
    Reported Feb 8
    		$0.15N/A+145.45%Beat+123.8%
    Sep 21
    Reported Oct 27
    		$1.18$0.76+55.26%Beat+12.4%
    Jun 21
    Reported Jul 21
    		$1.41$1.17+20.51%Beat+502.9%
    Mar 21
    Reported Apr 19
    		$1.68$0.89+88.76%Beat+229.4%
    Dec 20
    Reported Feb 2
    		$-0.63$0.14-550.00%Miss-800.0%
    Sep 20
    Reported Oct 27
    		$1.05$0.28+275.00%Beat+90.9%
    Jun 20
    Reported Jul 28
    		$-0.35$0.13-369.23%Miss-124.0%
    Mar 20
    Reported Apr 28
    		$0.51$0.55-7.27%Miss-48.0%
    Dec 19
    Reported Jan 28
    		$0.09$0.12-25.00%Miss-18.2%
    Sep 19
    Reported Oct 22
    		$0.55$0.55+0.00%Beat-19.1%
    Jun 19
    Reported Jul 23
    		$1.46$1.39+5.04%Beat+0.7%
    Mar 19
    Reported Apr 23
    		$0.98$0.87+12.64%Beat-4.9%
    Dec 18
    Reported Jan 29
    		$0.11N/A-63.33%Miss-77.1%
    Sep 18
    Reported Oct 23
    		$0.68$0.44+54.55%Beat+70.0%
    Jun 18
    Reported Jul 24
    		$1.45$1.36+6.62%Beat-2.0%
    Mar 18
    Reported Apr 24
    		$1.03$0.88+17.05%Beat-1.9%
    Dec 17
    Reported Jan 30
    		$0.48$0.45+6.67%Beat+77.8%
    Sep 17
    Reported Oct 17
    		$0.40$0.39+2.56%Beat-
    Jun 17
    Reported Jul 18
    		$1.48$1.39+6.47%Beat-
    Mar 17
    Reported Apr 18
    		$1.05$0.99+6.06%Beat-
    Dec 16
    Reported Jan 31
    		$0.27$0.31-12.90%Miss-

    Dividends

    Dividend Metrics

    Forward Yield2.72%
    Forward Annual Dividend$0.75
    Payout Ratio39.48%
    FrequencyQuarterly
    Pay MonthsMar, Jun, Sep, Dec

    Growth

    3Y CAGR+4.55%
    5Y CAGR+64.38%
    HOG dividend history and ex-dividend datesRun HOG in the free DRIP calculator

    Key Metrics

    Valuation
    P/E Ratio16.92EV/EBITDA12.23x
    Price/FCF-21.57xFCF Yield-4.64%
    Profitability
    Profit Margin4.78%Operating Margin5.63%
    ROE6.09%ROIC3.37%
    Financial Health
    Debt/Equity0.74xInterest Coverage10.62x
    Current Ratio1.90xQuick Ratio1.70x
    Trading Statistics
    Beta1.32Avg Volume2.06M
    52-Week High$28.6652-Week Low$16.84

    Technical Indicators Dashboard

    Moving Averages

    SMA 10$26.77
    SMA 20$26.08
    SMA 50$26.71
    SMA 200$23.35
    EMA 10$26.84
    EMA 20$26.56
    EMA 50$26.37
    EMA 200$24.74

    MACD

    Line: 0.22Signal: -0.02Hist: 0.24

    ADX

    ADX: 16.2+DI: 26.7-DI: 17.2

    Aroon & PSAR

    Aroon Up8.0
    Aroon Down60.0
    PSAR$24.94

    Bollinger Bands

    Upper Band$28.14
    Lower Band$24.01
    %B Position1582%(Upper)
    Band Width0.86

    RSI (14-Day)

    Neutral
    59.5

    Momentum Oscillators

    Stoch %K87.4
    Stoch %D89.2
    Williams %R-13.9
    ROC (10d)11.1%
    Momentum2.75
    CCI (20d)123.4
    MFI (14d)62.9

    Volatility Measures

    ATR (14d)$0.97(3.5%)
    StdDev (20d)1.03
    Hist Vol34.6%(Moderate)

    Volume Flow

    VWAP$27.64
    OBV-24.6M
    AD Line-698.9M
    CMF (20d)-0.001

    Volume Metrics

    Avg Vol (20d)2.1M
    Vol Ratio1.2x
    VWMA (20d)$26.08

    Pivot Points

    R3$27.97
    R2$27.70
    R1$27.33
    Pivot Point$27.06
    S1$26.69
    S2$26.42
    S3$26.05

    Advanced Oscillators

    TSI6.79
    Ultimate Osc55.5
    KST-17.36

    Financial Data

    QuarterJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024Jun 2024Mar 2024Dec 2023Sep 2023
    Total Revenue$1.23B$1.17B$496.16M$1.34B$1.31B$1.33B$687.61M$1.15B$1.62B$1.73B$1.05B$1.55B
    Cost of Revenue$826.96M$807.29M$428.60M$497.18M$800.53M$824.12M$511.88M$676.56M$980.04M$1.08B$687.70M$954.20M
    Gross Profit$403.48M$365.25M$67.56M$843.53M$506.57M$505.09M$175.73M$474.14M$638.85M$644.92M$365.51M$594.86M
    Operating Expenses$327.47M$341.75M$428.62M$368.77M$394.13M$344.59M$369.08M$368.34M$397.75M$381.84M$386.66M$385.58M
    R&D$0$0$0$0$0$0$0$0$0$0$0$0
    SG&A$296.91M$302.45M$298.38M$292.88M$300.56M$255.66M$274.26M$273.88M$304.01M$293.10M$297.96M$301.45M
    Operating Income$76.01M$23.49M$-361,058,000$474.76M$112.44M$160.50M$-193,350,000$105.80M$241.10M$263.08M$-21,148,000$209.28M
    Interest Income$11.84M$8.70M$12.11M$12.27M$10.95M$8.94M$13.30M$16.45M$14.81M$14.40M$15.73M$9.87M
    Interest Expense$3.62M$3.57M$7.88M$10.18M$7.70M$7.69M$7.68M$7.71M$7.68M$7.68M$7.68M$7.69M
    Income Before Tax$95.28M$42.10M$-341,012,000$491.55M$130.17M$178.03M$-170,289,000$132.95M$264.11M$290.37M$4.57M$238.28M
    Income Tax Expense$16.29M$17.97M$-58,459,000$116.38M$24.42M$47.23M$-51,858,000$16.98M$48.71M$58.13M$-18,716,000$42.18M
    Net Income$78.98M$24.12M$-282,553,000$375.17M$105.75M$130.80M$-118,431,000$115.97M$215.41M$232.23M$23.28M$196.10M
    EBITDA$87.06M$36.97M$-345,244,000$489.46M$126.91M$176.77M$-175,906,000$124.20M$256.98M$283.64M$-3,476,000$236.10M
    EBIT$87.06M$36.97M$-345,244,000$489.46M$126.91M$176.77M$-175,906,000$124.20M$256.98M$283.64M$-3,476,000$236.10M
    * Some calculated fields are derived from available data when not provided by source

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    News

    Is This What The New 2027 Harley-Davidson Sprint 400 Will Look Like?

    Harley-Davidson is set to introduce the entry-level Sprint 440 cruiser in 2027, aiming for a more accessible market. The article presents a render of the bike, taking inspiration from classic Softail models...

    Top Speed•10/16/26•Somewhat-Bullish

    Harley-Davidson, Inc. (HOG) options chain

    This article provides detailed options chain data for Harley-Davidson, Inc. (HOG) for November 6, 2026. It lists both call and put options, including strike prices, last trade dates, last prices, bid/ask spreads, volume...

    Yahoo Finance Australia•10/16/26•Neutral

    Citi lifts target for Harley-Davidson stock to USD 33.00

    Citi has raised its price target for Harley-Davidson (HOG) stock to $33.00 and upgraded its rating from Neutral to Buy. This new target represents a 19.08% increase over the NYSE price of $27.71 on October 15...

    ad-hoc-news.de•10/15/26•Bullish

    Harley-Davidson Inc. stock falls Wednesday, underperforms market

    Shares of Harley-Davidson Inc. (HOG) fell 1.86% to $26.96 on Wednesday, underperforming the broader market as the S&P 500 Index and Dow Jones Industrial Average also experienced declines. This drop ended a three-day...

    MarketWatch•10/14/26•Bearish

    Longtime Indiana Harley-Davidson dealer to close after 47 years

    Benson Motorcycles, a Harley-Davidson dealership in Muncie, Indiana, is closing permanently on October 31 after 47 years due to rising costs, lower margins...

    Powersports Business•10/14/26•Somewhat-Bearish

    HOG Valuation and Fair Value

    P/E
    16.9x
    Forward P/E
    12.3x
    EV/EBITDA
    12.2x
    P/FCF
    -21.6x
    PEG
    2.0x
    P/B
    0.9x
    See GNG's fair value

    HOG Profitability: Margins, ROIC and FCF

    Gross margin
    39.6%
    Operating margin
    5.6%
    Net margin
    4.8%
    ROIC
    3.4%
    ROE
    6.1%
    FCF margin
    -3.1%
    FCF yield
    -4.6%

    HOG Competitors

    CompanyTicker
    Hilton Grand Vacations IncHGV
    Callaway Golf CompanyMODG
    Group 1 Automotive IncGPI
    CarGurusCARG
    Polaris Industries IncPII
    Advance Auto Parts IncAAP
    Miniso Group Holding LtdMNSO
    Green Brick Partners IncGRBK

    Sector: Consumer Cyclical

    HOG Analyst Ratings

    Consensus
    Hold
    Analysts
    16
    Strong Buy
    0
    Buy
    6
    Hold
    8
    Sell
    2
    Strong Sell
    0

    HOG Bull Case vs Bear Case

    Bear case

    • HOG's quarterly revenue changed -5.9% year over year.

    HOG Earnings: Beat Rate and Next Report

    Beat rate
    4 of 8 quarters (50.0%)
    Average surprise
    -2.7%
    EPS estimate (fiscal period ending Sep 30, 2026)
    $0.47
    Estimate revisions (30 days, fiscal period ending Sep 30, 2026)
    2 up, 1 down

    HOG Dividend

    Forward yield
    2.7%
    Payout ratio
    39.5%
    3Y DPS growth
    4.6%
    5Y DPS growth
    64.4%
    Pay months
    Mar, Jun, Sep, Dec
    HOG dividend history

    Frequently Asked Questions About HOG

    What is HOG's current dividend yield?

    Harley-Davidson Inc (HOG) has a forward dividend yield of 2.72%.

    Does HOG pay dividends?

    Yes, Harley-Davidson Inc pays dividends with a forward dividend yield of 2.72%.

    What is HOG's P/E ratio?

    Harley-Davidson Inc has a price-to-earnings (P/E) ratio of 16.92.

    What is HOG's market cap?

    Harley-Davidson Inc (HOG) has a market capitalization of $2.78B with a current stock price of $27.58.

    Related stocks

    Sector: Consumer Cyclical

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