H

    Harley-Davidson Inc (HOG)

    Official site

    CONSUMER CYCLICAL • RECREATIONAL VEHICLES • NYSE

    $27.57
    -0.53 (-1.89%)

    Market Cap: $2.92B

    Last updated: Sep 01, 2026 at 10:00 AM ET

    Earnings

    Performance (10Y)

    Beat Rate
    70%(28/40)
    Avg Surprise
    +18.68%
    Streak
    1 Q

    Upcoming Estimates

    Sep 30, 2026
    EPS Consensus$0.46
    Range$0.21 - $0.77
    14 analysts
    EPS Revisions
    1
    0
    7d
    5
    4
    30d
    EPS Estimate Drift
    90d ago$0.48+4.0%
    60d ago$0.48+4.4%
    30d ago$0.46+0.0%
    7d ago$0.46+0.0%
    Current$0.46
    Revenue Consensus
    $1.1B
    Range$982M - $1.1B
    12 analysts
    Dec 31, 2026
    EPS Consensus$-0.65
    Range$-0.93 - $-0.46
    14 analysts
    Revenue Consensus
    $557M
    Range$483M - $628M
    11 analysts
    PeriodReportedEst.SurpriseB/MYoY
    Dec 26EST
    		-$-0.65---
    Sep 26EST
    		-$0.46---
    Jun 26
    		$0.75$0.62+20.97%Beat-14.8%
    Mar 26
    		$0.22$0.23-4.35%Miss-79.4%
    Dec 25
    		$-2.44$-1.06-130.19%Miss-162.4%
    Sep 25
    		$3.10$1.64+89.02%Beat+240.7%
    Jun 25
    		$0.88$0.93-5.38%Miss-46.0%
    Mar 25
    		$1.07$0.77+38.96%Beat-37.8%
    Dec 24
    		$-0.93$-0.65-43.08%Miss-616.7%
    Sep 24
    		$0.91$0.81+12.35%Beat-34.1%
    Jun 24
    		$1.63$1.38+18.12%Beat+33.6%
    Mar 24
    		$1.72$1.54+11.69%Beat-15.7%
    Dec 23
    		$0.18$0.03+500.00%Beat-35.7%
    Sep 23
    		$1.38$1.37+0.73%Beat-22.5%
    Jun 23
    		$1.22$1.29-5.43%Miss-16.4%
    Mar 23
    		$2.04$1.40+45.71%Beat+40.7%
    Dec 22
    		$0.28$0.05+460.00%Beat+86.7%
    Sep 22
    		$1.78$1.39+28.06%Beat+50.8%
    Jun 22
    		$1.46$1.07+36.45%Beat+3.5%
    Mar 22
    		$1.45$1.47-1.36%Miss-13.7%
    Dec 21
    		$0.15N/A+145.45%Beat+123.8%
    Sep 21
    		$1.18$0.76+55.26%Beat+12.4%
    Jun 21
    		$1.41$1.17+20.51%Beat+502.9%
    Mar 21
    		$1.68$0.89+88.76%Beat+229.4%
    Dec 20
    		$-0.63$0.14-550.00%Miss-800.0%
    Sep 20
    		$1.05$0.28+275.00%Beat+90.9%
    Jun 20
    		$-0.35$0.13-369.23%Miss-124.0%
    Mar 20
    		$0.51$0.55-7.27%Miss-48.0%
    Dec 19
    		$0.09$0.12-25.00%Miss-18.2%
    Sep 19
    		$0.55$0.55+0.00%Beat-19.1%
    Jun 19
    		$1.46$1.39+5.04%Beat+0.7%
    Mar 19
    		$0.98$0.87+12.64%Beat-4.9%
    Dec 18
    		$0.11N/A-63.33%Miss-77.1%
    Sep 18
    		$0.68$0.44+54.55%Beat+70.0%
    Jun 18
    		$1.45$1.36+6.62%Beat-2.0%
    Mar 18
    		$1.03$0.88+17.05%Beat-1.9%
    Dec 17
    		$0.48$0.45+6.67%Beat+77.8%
    Sep 17
    		$0.40$0.39+2.56%Beat-37.5%
    Jun 17
    		$1.48$1.39+6.47%Beat-
    Mar 17
    		$1.05$0.99+6.06%Beat-
    Dec 16
    		$0.27$0.31-12.90%Miss-
    Sep 16
    		$0.64$0.64+0.00%Beat-

    Dividends

    Dividend Metrics

    Yield2.67%
    Annual/Share$0.74
    Payout Ratio39.08%
    Frequency4
    Pay MonthsMar, Jun, Sep, Dec

    Growth

    3Y CAGR+4.55%
    5Y CAGR+64.38%
    View HOG's full dividend history

    Key Metrics

    Valuation
    P/E Ratio16.91EV/EBITDA6.75x
    Price/FCF-21.56xFCF Yield-4.64%
    Profitability
    Profit Margin4.78%Operating Margin5.63%
    ROE6.09%ROIC3.41%
    Financial Health
    Debt/Equity0.72xInterest Coverage10.62x
    Current Ratio1.90xQuick Ratio1.70x
    Trading Statistics
    Beta1.29Avg Volume1.89M
    52-Week High$30.4452-Week Low$16.96

    Technical Indicators Dashboard

    Moving Averages

    SMA 10$27.79
    SMA 20$27.19
    SMA 50$26.19
    SMA 200$22.78
    EMA 10$27.66
    EMA 20$27.25
    EMA 50$26.31
    EMA 200$24.28

    MACD

    Line: 0.54Signal: 0.54Hist: 0.01

    ADX

    ADX: 20.7+DI: 24.1-DI: 17.5

    Aroon & PSAR

    Aroon Up76.0
    Aroon Down16.0
    PSAR$27.24

    Bollinger Bands

    Upper Band$28.86
    Lower Band$25.51
    %B Position1234%(Upper)
    Band Width0.61

    RSI (14-Day)

    Neutral
    54.7

    Momentum Oscillators

    Stoch %K72.2
    Stoch %D72.8
    Williams %R-37.6
    ROC (10d)2.0%
    Momentum0.54
    CCI (20d)40.3
    MFI (14d)53.4

    Volatility Measures

    ATR (14d)$0.89(3.2%)
    StdDev (20d)0.84
    Hist Vol39.9%(Moderate)

    Volume Flow

    VWAP$27.60
    OBV-39.2M
    AD Line-648.5M
    CMF (20d)0.006

    Volume Metrics

    Avg Vol (20d)1.9M
    Vol Ratio0.9x
    VWMA (20d)$27.25

    Pivot Points

    R3$29.16
    R2$28.75
    R1$28.43
    Pivot Point$28.02
    S1$27.70
    S2$27.29
    S3$26.97

    Advanced Oscillators

    TSI15.03
    Ultimate Osc48.2
    KST80.39

    Financial Data

    QuarterJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024Jun 2024Mar 2024Dec 2023Sep 2023
    Total Revenue$1.23B$1.17B$496.16M$1.34B$1.31B$1.33B$687.61M$1.15B$1.62B$1.73B$1.05B$1.55B
    Cost of Revenue$826.96M$807.29M$428.60M$497.18M$800.53M$824.12M$511.88M$676.56M$980.04M$1.08B$687.70M$954.20M
    Gross Profit$403.48M$365.25M$67.56M$843.53M$506.57M$505.09M$175.73M$474.14M$638.85M$644.92M$365.51M$594.86M
    Operating Expenses$327.47M$341.75M$428.62M$368.77M$394.13M$344.59M$369.08M$368.34M$397.75M$381.84M$386.66M$385.58M
    R&D$0$0$0$0$0$0$0$0$0$0$0$0
    SG&A$296.91M$302.45M$298.38M$292.88M$300.56M$255.66M$274.26M$273.88M$304.01M$293.10M$297.96M$301.45M
    Operating Income$76.01M$23.49M$-361,058,000$474.76M$112.44M$160.50M$-193,350,000$105.80M$241.10M$263.08M$-21,148,000$209.28M
    Interest Income$11.84M$8.70M$12.11M$12.27M$10.95M$8.94M$13.30M$16.45M$14.81M$14.40M$15.73M$9.87M
    Interest Expense$3.62M$3.57M$7.88M$10.18M$7.70M$7.69M$7.68M$7.71M$7.68M$7.68M$7.68M$7.69M
    Income Before Tax$95.28M$42.10M$-341,012,000$491.55M$130.17M$178.03M$-170,289,000$132.95M$264.11M$290.37M$4.57M$238.28M
    Income Tax Expense$16.29M$17.97M$-58,459,000$116.38M$24.42M$47.23M$-51,858,000$16.98M$48.71M$58.13M$-18,716,000$42.18M
    Net Income$78.98M$24.12M$-282,553,000$375.17M$105.75M$130.80M$-118,431,000$115.97M$215.41M$232.23M$23.28M$196.10M
    EBITDA$87.06M$36.97M$-345,244,000$489.46M$126.91M$176.77M$-175,906,000$124.20M$256.98M$283.64M$-3,476,000$236.10M
    EBIT$87.06M$36.97M$-345,244,000$489.46M$126.91M$176.77M$-175,906,000$124.20M$256.98M$283.64M$-3,476,000$236.10M
    * Some calculated fields are derived from available data when not provided by source

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    News

    Harley-Davidson Inc. stock falls Tuesday, underperforms market

    Harley-Davidson Inc. (HOG) shares dropped 2.83% on Tuesday, closing at $27.49. This performance underperformed the broader market, as the S&P 500 Index rose 0.32% and the Dow Jones Industrial Average increased by 0.30%. The stock's decline ended a two-day winning streak.

    MarketWatch•8/25/26•
    Bearish

    Harley-Davidson Just Slashed Nearly $16,000 Off Its Most Controversial Motorcycle

    Harley-Davidson has significantly cut the price of its LiveWire ONE electric motorcycle by nearly $16,000, bringing its cost down to $13,999 from an original $29,799. This makes the once controversial and expensive bike more competitive, though it uses older technology compared to LiveWire's newer S2 models. Despite being seven years old, the LiveWire ONE still offers strong performance with 100 hp, quick acceleration, and DC fast charging capabilities.

    HotCars•8/24/26•
    Neutral

    Harley-Davidson, Inc. (NYSE:HOG) Given Consensus Rating of "Hold" by Brokerages

    Harley-Davidson, Inc. (NYSE:HOG) has received a consensus "Hold" rating from twelve brokerages, with an average 12-month price target of $26.78, which is below its current share price of $28.22. Despite exceeding quarterly earnings and revenue expectations, the company experienced a 5.9% year-over-year revenue decline. Institutional investors hold a significant 85.10% stake in the company, while insider activity shows mixed transactions, including purchases by the CAO and sales by the CFO.

    MarketBeat•8/24/26•
    Neutral

    Harley's Accessories Push Is Bigger Than Selling Parts

    Harley-Davidson's CEO Artie Starrs is strategically expanding the company's accessories lineup, viewing customization not just as an upsell, but as a core component of the Harley-Davidson experience and a loyalty driver. This approach aims to strengthen rider connection, provide ongoing revenue for dealers, and diversify the company's business model beyond new motorcycle sales. The accessories push is part of Starrs' broader "Back to the Bricks" strategy, which includes reviving classic models and fostering stronger dealer relationships.

    Top Speed•8/22/26•
    Bullish

    Donald Smith & CO. Inc. Acquires Shares of 9,279,072 Harley-Davidson, Inc. $HOG

    Donald Smith & CO. Inc. has acquired a significant new position in Harley-Davidson (NYSE:HOG), purchasing 9,279,072 shares valued at approximately $226.97 million, making it their fourth largest holding. This investment represents an 8.92% stake in the company and comprises 4.0% of Donald Smith & CO. Inc.'s portfolio. Despite a mixed analyst sentiment with an average "Hold" rating, Harley-Davidson recently exceeded quarterly earnings expectations with $0.75 EPS and $1.23 billion in revenue.

    MarketBeat•8/22/26•
    Somewhat-Bullish

    Frequently Asked Questions About HOG

    What is HOG's current dividend yield?
    Harley-Davidson Inc (HOG) has a current dividend yield of 2.67%.
    Does HOG pay dividends?
    Yes, Harley-Davidson Inc pays dividends with a current yield of 2.67%.
    What is HOG's P/E ratio?
    Harley-Davidson Inc has a price-to-earnings (P/E) ratio of 16.91.
    What is HOG's market cap?
    Harley-Davidson Inc (HOG) has a market capitalization of $2.92B with a current stock price of $27.57.

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