The Coca-Cola Company (KO)
Official siteCONSUMER DEFENSIVE • BEVERAGES - NON-ALCOHOLIC • NYSE
Market Cap: $381.51B
Last updated: Sep 01, 2026 at 5:00 PM ET
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Counting holdings is misleading - a 12-stock, 10-industry model that appeared diversified lost most diversification once positions were grouped by underlying return drivers Academic rules conflict on count - Evans & Archer (1968) says 10-15 stocks, Statman (1987) 30-40, Statman (2004) >300, all assume near-zero pairwise correlation (~0.08) Portfolio risk decomposes into idiosyncratic risk/N plus average covariance - the covariance is the non-diversifiable floor that additional names cannot breach Run the 20-minute test - build a pairwise correlation matrix or regress returns by economic drivers, compute average covariance and effective number of independent bets GNG embeds this test - prioritize holdings with distinct economic engines, size concentration to your demonstrated edge, and use ETF sleeves if you lack research bandwidth (peer uses 50% ETF)
Coca-Cola vs PepsiCo: When Premium Quality Meets Discount Opportunity
PepsiCo yields 4.0% with 26% margin of safety while Coca-Cola yields 2.9% at 17% above fair value - a 43-point valuation spread between two similar Dividend Kings makes PEP the clear income play. Coca-Cola's asset-light model delivers 27% net margins vs PepsiCo's 8%, but KO's 22x forward P/E vs PEP's 16x means you're paying a steep premium for that quality advantage. Elliott Management's $4B stake in PepsiCo signals sophisticated investors see undervaluation. CEO Laguarta reports zero material impact from GLP-1 weight loss drugs on snack volumes despite market fears. PepsiCo's Chowder Number of 10.9% (yield + dividend growth) beats Coca-Cola's 7.4%, meaning income investors build yield-on-cost faster with PEP despite its "worse" business model. Both companies are Dividend Kings with 50+ years of consecutive raises, but only PEP offers accumulation-worthy pricing. KO is a hold for existing shareholders, pass for new money. Buy zone for PEP: $130-145 (current range). Avoid KO above $70. Invalidation triggers and position sizing included for systematic entry.
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Frequently Asked Questions About KO
- What is KO's current dividend yield?
- The Coca-Cola Company (KO) has a current dividend yield of 2.34%.
- Does KO pay dividends?
- Yes, The Coca-Cola Company pays dividends with a current yield of 2.34%.
- What is KO's P/E ratio?
- The Coca-Cola Company has a price-to-earnings (P/E) ratio of 27.46.
- What is KO's market cap?
- The Coca-Cola Company (KO) has a market capitalization of $381.51B with a current stock price of $88.70.
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